Luxury’s Jekyll and Hyde: Couth and Classy Paul Pluta Creates Crass and Cunning Archie Luxury, Runs YouTube Channel on Luxury Wristwatches, Other Luxury Items; Uses Irreverence to Attract Attention

Archie Luxury 2015, Paul Pluta, Luxury Analysis, Luxury Commentators, Archie Luxury 2015

Baselworld is a yearly trade show in Basel, Switzerland where a large number of the world’s watch companies come to show off their wares. Wristwatch enthusiasts – a group that appears to be growing in numbers, even with an uncertain world economy – come to this event, write about it and discuss it passionately online.

With the ending of Baselworld 2015, we began to think of who we might bring onto CYInterview to discuss luxury wristwatches. To be sure, there are a good number of intelligent, knowledgeable and well-spoken wristwatch critics around, some who run excellent websites devoted to watches. There are also magazines dedicated to high end horology.

But in this age of reality television and with a growing trend toward outlandish personalities developed and promoted via social media, we wanted more than someone with mere knowledge of watches. We were interested in bringing someone onto CYInterview who was, perhaps, controversial.

Written by Chris Yandek on April 1, 2015 @ 12:02 am


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